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Adam Kalsey

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Business & Strategy

Tesco delivery

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11 Oct 2001

Unlike Webvan, the UK grocery store chain Tesco realized that the Web is just one channel through which to sell your goods. Knowledge@Wharton examines the differences between the two home delivery models. Webvan created sales and distribution systems from scratch, spending enormous amounts of money in the process. Tesco, however, started small. They marketed to their existing customers. They picked items directly from their store shelves. They used their existing logistics systems. And they flourished.

  • Knowledge@Wharton: What Webvan Could Have Learned from Tesco
  • via Techdirt.

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