This is the blog of Adam Kalsey. Unusual depth and complexity. Rich, full body with a hint of nutty earthiness.

Marketing

Link rot

I was looking through my archives yesterday and I noticed a lot of dead links. When I link to an article I generally hope that it will still be on the web several months or even years down the road. Otherwise, I end up with a condition known as link rot, where my site links to pages that no longer exist. I hate that because then my readers (that means you) read my blurb, click a link, and then poof, they get a dead end. So I decided to do a couple of things about this problem.

Last night I spent a couple of hours fixing the link rot. I found all the links that were dead and redirected them to another page. This page explains what is going on, what link rot is, and then lets the user click through to the original link, just in case they want to try and find the page themselves.

I also made the decision to stop linking to sites that don’t keep archives of their stories. The biggest culprit here was Yahoo News. Every article that I had linked to on Yahoo that was a few weeks old had been removed. So I’m going to stop linking to Yahoo.

If you have a Web site, let this be a lesson to you. If you remove content or frequently re-arrange it, people will stop linking to you. Now Yahoo probably won’t even notice the tiny drop in traffic, but unless you have a multimillion dollar ad budget and a well-known brand, you will.

Recently Written

Your OKR Cascade is Breaking Your Strategy
Aug 1: Most companies cascade OKRs down their org chart thinking it creates alignment. Instead, it fragments strategy and marginalizes supporting teams. Here's what works better than the waterfall approach.
Your Prioritization Problem Is a Strategy Problem
Jul 23: Most teams struggle with prioritization because they're trying to optimize for everything at once. The real problem isn't having too many options—it's not having a clear strategy to choose between them. Without strategy, every decision feels equally important. With strategy, most decisions become obvious.
Behind schedule
Jul 21: Your team is 6 weeks late and still missing features. The solution isn't working harder—it's accepting that your deadlines were fake all along. Ship what you have. Cut ruthlessly. Stop letting "one more day" turn into one more month.
VC’s Future Lies In Building Winners
Jun 21: AI and megafunds are about to kill the traditional venture model, forcing smaller VCs to stop hunting for hidden gems and start rolling up their sleeves to fix broken companies instead.
Should individual people have OKRs?
May 14: A good OKR describes and measures an outcome, but it can be challenging to create an outcome-focused OKR for an individual.
10 OKR traps and how to avoid them
May 8: I’ve helped lots of teams implement OKRs or fix a broken OKR process. Here are the 10 most common problems I see, and what to do instead.
AI is Smart, But Wisdom Requires Judgement
May 3: AI can process data at lightning speed, but wisdom comes from human judgment—picking the best imperfect option when facts alone don’t point the way.
Decoding Product Leadership Titles
Mar 18: Not all product leadership titles mean what they sound like. ‘Head of Product’ can mean anything from a senior PM to a true VP. Here’s how to tell the difference.

Older...

What I'm Reading