Marketing
Effective email
4 Oct 2001
An effective email is the one that gets results. Business email users should read Scott Kirsner’s The Elements of E-Mail Style for such tidbits as
When I get e-mails that employ only lowercase letters and skimp on the punctuation, I tend to assume that the sender is either 4 years old or is using one of his hands to type and the other to excavate his aural canal.