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This is the blog of Adam Kalsey. Unusual depth and complexity. Rich, full body with a hint of nutty earthiness.

User Experience

Designer Knowledge

Freshness Warning
This blog post is over 24 years old. It's possible that the information you read below isn't current and the links no longer work.

Recently on A List Apart there
has been some discussion
about the need for web designers to know HTML.

The general
consensus
was that, yes, designers need to know HTML because that
is the medium that they are working with. My initial reaction was pretty
much the same.

Then I got to thinking. (I hate it when that happens.) HTML really isn’t
the medium. The Web itself is the medium. This led me to the idea that
maybe a designer doesn’t need to know HTML. What they need to know is
the Web.

Knowing HTML isn’t enough. Designers need to know the capabilities and
limitations of the medium as a whole. By understanding the concepts behind
DHTML, Flash, image optimization, and database-driven sites, a designer
can be more effective by having a larger palette from which to draw.

Recently Written

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Drive success by roadmapping the outcomes you'll create instead of the features you'll deliver.
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The key to effective roadmapping? Different views for different needs.
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Providing feedback or instruction can be seen as micromanagement unless you provide context.
My productivity operating system (Jun 24)
A framework for super-charging productivity on the things that matter.
Great product managers own the outcomes (May 14)
Being a product manager means never having to say, "that's not my job."
Too Big To Fail (Apr 9)
When a company piles resources on a new product idea, it doesn't have room to fail. But failing is an important part of innovation. If you can't let it fail, it can't succeed.
Go small (Apr 4)
The strengths of a large organization are the opposite of what makes innovation work. Starting something new requires that you start with a small team.
Start with a Belief (Apr 1)
You can't use data to build products unless you start with a hypothesis.

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