Items tagged with permission

Local Baseball spam

June 17, 2005 - 475 words , 4 comments
Abusing ticket sales information leads to frustration.
Also tagged as: baseball marketing spam

Bad marketer

November 18, 2003 - 506 words , 3 comments
It’s not that hard to do email marketing right. Do it right and you’ll have loyal customers. Do it wrong and you’ll have irritated customers.
Also tagged as: bestbuy emailmarketing optout

Refreshing permission

June 19, 2003 - 106 words , 3 comments
Buy.com understands a key principle of email marketing: permission goes stale. How they asked for my renewed permission is a lesson in good marketing.
Also tagged as: buycom emailmarketing

AvantGo gets it right

April 23, 2003 - 299 words , 1 comment
AvantGo seeks to refresh stale email marketing permission and sets a gooed example for any company that wants to begin using their email database.
Also tagged as: avantgo customers marketing

Open letter to Barnes & Noble

October 29, 2002 - 542 words , 16 comments
Barnes & Noble screwed up by sending a marketing email to people who told them they didn’t want to get email, made it difficult to change email preferences, and then ignored their mistake.
Also tagged as: barnesandnoble customers email openletter

Newsletter quality

February 20, 2002 - 317 words , 4 comments
At some point I must have given my email address to Classmates. I don’t remember...
Also tagged as: accessibility classmates email marketing