Refreshing permission

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19 Jun 2003

I don’t think I’ve ever gotten a marketing email from Buy.com before, despite having been a customer there for four years. Today I got a message saying that they want to start sending out notices of sales and promotions and that if I give them permission to send me email, they’ll send me a coupon.

They understood that permission goes stale and used a good tactic to re-aqcuire my permission. The message was short (only five sentences), told me exactly when I registered as a customer (April 27, 1999 at 2:27pm), and gave me a reason to give them permission (a discount coupon).

Nice job, Buy.com.

Phillip Harrington
June 19, 2003 8:40 PM

Agreed. Good job on their part. Just another example how a little creativity and honesty can go a long way to separate your marketing message from the others in a person's in box.

Erik
June 21, 2003 7:14 AM

I received the same email. I haven't made a purchase from them in over 2 years and now that I think about it, I don't think I've received an email from them in about that same time. It was a well worded email and got straight to the point. It got me to sign up just to see what deals they may give me.

jennie
July 25, 2003 2:12 PM

that's interesting -- i've never purchased anything from Buy.com, yet i've been receiving coupons, newsletters, etc., from them for years.

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