Items tagged with emailmarketing

Related tags: permission buycom bestbuy optout

2 items total

Bad marketer

November 18, 2003 - 506 words , 3 comments
It’s not that hard to do email marketing right. Do it right and you’ll have loyal customers. Do it wrong and you’ll have irritated customers.
Also tagged as: bestbuy optout permission

Refreshing permission

June 19, 2003 - 106 words , 3 comments
Buy.com understands a key principle of email marketing: permission goes stale. How they asked for my renewed permission is a lesson in good marketing.
Also tagged as: buycom permission

2 items total

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