Wrong way to advertise in a feed
Advertising in feeds is tricky. Do it wrong like Hack-a-Day did and you’ll alienate readers.
A quick report from Gnomedex in Lake Tahoe.
A consultant no longer, I’m now the CTO of Pheedo.
Meme propagation tracking
Using the Technorati API to track the spread of a meme.
RSS Scaling session
For a session like this, it seems that a collaborative workspace would be a natural fit.
The slides from my ebig presentation are now online.
Are you publishing in RSS? Have you received any benefits from it?
How to Capitalize on Blogging
Slides and thoughts from my presentation at Fastlane’s How to Capitalize on Blogging workshop.
Yahoo RSS first thoughts
After using the Yahoo RSS reader for five minutes, I offer some hasty thoughts.
After a false start earlier this month, My Yahoo now includes an RSS aggregator.
Weblogs for Capitalists
I’m speaking at "How to Capitalize on Blogging," on Feb 5, 2004.
Management by Baseball
A former baseball reporter and current management consultant takes lessons learned from baseball news and applies them to business management.
Spider-Man marketing by Blog
Sony Pictures is getting free marketing on blogs with the creation of Spider-Man 2 blog template sets.
Some of my document metadata was misinterpreted by a reader. Should I be doing something differently?
Build your brand
Consultants who blog report that their blogs don’t earn them clients. So why should they keep on blogging? It builds their brand.
If you are a Windows user, you need to try ActiveWords. If you are a marketer, you need to try marketing by blog like Buzz does.
Be interesting or be quiet
Don’t fill your blog with inane banter just because you can’t think of anything to say. Your audience won’t appreciate it.
What is a weblog?
Need to describe blogging to your boss? Blogs are the push-button publishing that everyone hyped in the early days of the web. Blogging software makes it easy for anyone to publish.
SourceForge is now providing RSS feeds with information about the open source projects they host. Your company can use weblogs and RSS to track project status internally or with customers.
EBay’s win in a recent lawsuit might have an impact on comments made on your weblog.
The agenda of Professional blogs
Why do professionals create weblogs? It’s all about marketing.
Webogs in Business Conference
ClickZ is organizing a conference on blogging in business.
Many Microsoft employees have their own blogs. In addition to some great insight into the company, this provides a lesson to your own company.
If you want to know what people think about your products, don’t ask them to tell you. Listen to what they tell others.
New subject: Business Blogging
Want to know more about business uses for weblogs? Keep an eye on this space.
Weblogs in Business
How can a blog help your business? You can improve marketing. knowledge sharing, collaboration, and team communication, all without knowing a thing about Web publishling.
Email: adam AT kalsey.com
AIM or Skype: akalsey
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