Items tagged with bestof

Related tags: marketing usability design advertising writing

20 items total

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Debunking predictions

December 24, 2007 - 987 words
Read/Write Web’s authors have some goofy predictions.
Also tagged as: 2008 myths predictions productmanagment

The best of 2006

December 24, 2006 - 690 words
I wrote a lot of drivel in 2006. Here’s the things that are less crappy than the rest.
Also tagged as: 2006 yearinreview

Movie marketing on a budget

July 25, 2006 - 1426 words , 5 comments
Mark Cuban’s looking for more cost effective ways to market movies.
Also tagged as: advertising directmail lazysunday markcuban marketing massmedia microtargeting movies starbucks television youtube

The importance of being good

May 25, 2006 - 489 words , 9 comments
Starbucks is pulling CD burning stations from their stores. That says something interesting about their brand.
Also tagged as: branding marketing starbucks

Lock-in is bad

December 14, 2005 - 723 words , 5 comments
T-Mobile thinks they’ll get new Hotspot customers with exclusive content and locked-in devices.
Also tagged as: clueless marketing tmobile walledgardens wifi wireless

Where do the RSS ad startups fit in?

November 16, 2005 - 1158 words , 2 comments
Yahoo’s RSS advertising service could spell trouble for pure-play RSS advertising services unless they adapt their business model.
Also tagged as: adsense feedburner feedster google marketanalysis pheedo rss yahoo

The mouse and me

November 7, 2005 - 695 words , 29 comments
Not only is the mouse very destructive, but it’s evaded all attempts to capture or kill it so far.
Also tagged as: insanity mouse rodenthunting

Pitching Bloggers

November 2, 2005 - 914 words , 6 comments
Forget what you learned in your PR classes. Start acting like a human instead of a marketer, and the humans behind the blogs will respond.
Also tagged as: activewords buzzbruggeman howtoblog marketing pitchingbloggers pr viapoint

How not to apply for a job

September 24, 2004 - 539 words , 17 comments
Applying for a job isn’t that hard, but it does take some minimal effort and common sense.
Also tagged as: jobs

Google on the desktop

July 13, 2004 - 555 words , 8 comments
Google picks up Picasa, giving them an important foothold on people’s PCs.
Also tagged as: advertising blogger digitalphotography google microsoft picasa

20 items total

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Recently

Assumptions and project planning (Feb 18)
When your assumptions change, it's reasonable that your project plans and needs change as well. But too many managers are afraid to go back and re-work a plan that they've already agreed to.
Feature voting is harmful to your product (Feb 7)
There's a lot of problems with using feature voting to drive your product.
Encouraging 1:1s from other managers in your organization (Jan 4)
If you’re managing other managers, encourage them to hold their own 1:1s. It’s such an important tool for managing and leading that everyone needs to be holding them.
One on One Meetings - a collection of posts about 1:1s (Jan 2)
A collection of all my writing on 1:1s
Are 1:1s confidential? (Jan 2)
Is the discussion that occurs in a 1:1 confidential, even if no agreed in the meeting to keep it so?
Skip-level 1:1s are your hidden superpower (Jan 1)
Holding 1:1s with peers and with people far below you on the reporting chain will open your eyes up to what’s really going on in your business.
Do you need a 1:1 if you’re regularly communicating with your team? (Dec 28)
You’re simply not having deep meaningful conversation about the process of work in hallway conversations or in your chat apps.
What agenda items should a manager bring to a 1:1? (Dec 23)
At least 80% of a 1:1 agenda should be driven by your report, but if you also to use this time to work on things with them, then you’ll have better meetings.

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