The agenda of Professional blogs

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Jon Udell provides some insight into why professionals blog.

But every serious professional blog has an agenda. Reasons to invest time and effort in writing a blog can incude:
  • To promote yourself, your company, or (typically) both at the same time.
  • To influence the thinking of people inside and outside your organization.
  • To communicate directly with customers.
  • To advertise aspects of your internal process that are not proprietary, and that can benefit from the collaborative energy that a blog can attract.

The blog network is a kind of engine for processing all of these agendas. Think about how science is driven by publication and citation indexing. Blogs, and the aggregators that track them, make publication and citation indexing a realtime 24×7 process. The blog universe is a literal marketplace of ideas, an economy whose currency is the hyperlink.

Blogs and InfoWorld

A well-written blog shows that the author has considerale expertise in their field. People intersted in the subject matter will flock to the site, improving the visiblty of both the author and their company. I’d guess that more people learned of NEC’s Tablet PC from Robert Scoble’s blog than from any official NEC marketing channel.

Scoble, Mark Pilgrim, and Anil Dash all landed jobs because of their weblogs. (I on the other hand am still waiting…)

So why blog as a professional? You will increase your potential market and show the depth and breadth or your expertise. If you were going to hire a person or firm, would you choose the one with fluffy marketing copy that says they know what they are doing, or hundreds of pages of content that proves it?

Trackback from Overtaken by events :: a personal weblog
May 1, 2003 2:36 PM

What a Personal Blog is and why I keep it seperate it from a Professional Blog

Excerpt: In Measure Twice there's a new thread on The Agenda of Professional Blogs. (As defined by John Udell in his Blogs and InfoWorld article.) Both John Udell's take on the agenda and the Measure Twice authors blessing of this agend are posts on prof...

Trackback from E-Business Weblog/Newsfeed
May 3, 2003 7:59 AM

Excerpt: Im Kalsey Weblog: The agenda of Professional blogs...

Trackback from A Day in the Life of an Enterprise Architect: Thought Leadership
September 19, 2004 6:43 AM

Enterprise Architecture Doesn't Matter?

Excerpt: Nicolas Carr in published Harvard Business Review an article entitled "IT Doesn't Matter" which states IT as a strategic component of the enterprise is no longer relevant and encourages a new agenda for IT management, stressing cost control and risk...

November 7, 2006 2:09 AM

Blogs! Why do we need blogs? Is ist because of the audience? Tell me... Sally

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