Webogs in Business Conference

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ClickZ, who has been running articles from rime to time on business Weblogs, is organizing a conference on blogging in business June 9th and 10th in Boston.

ClickZ Weblog Business Strategies 2003 Conference & Expo is the first business-oriented forum to address the recent emergence of Weblogs into the business world and their rising importance as a medium of communication.

The conference, of course, has it’s own blog. Hopefully as the conference approaches, they’ll update it more often.

Phil Ringnalda
April 23, 2003 10:39 PM

And, one hopes at some point they, and the CEO of their parent company, will finally grasp the fact that the most significant part of a weblog is the links, and that linking to yourself doesn't count. If that blog and Jupitermedia CEO Alan Meckler's blog are examples of what business weblogs will be like, I'll be happy to ignore them. It's maybe not incredibly obvious that a weblog is more than just short bits of text with the newest at the top, but you would think that with Scoble relentlessly hammering away at Meckler, eventually he'd get it. A weblog without links isn't a weblog, it's a diary, and I really doubt that the world is all that eager to read business diaries.

Adam Kalsey
April 23, 2003 11:02 PM

What do you expect? ClickZ's articles on weblogs in business has been primarily how to get your products mentioned in other people's blogs. Marketing to bloggers is fine, but blogs can be of much more use to your business. Still, the speakers at the conference are people that understand blogs, so the conference should be valuable.

Adam Kalsey
April 23, 2003 11:03 PM

Perhaps I should register to speak at the conference. Any suggestions for a topic that you'd like to see covered?

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