What branding can teach about culture (January 1, 2025) Culture is your company’s point of view in action—a framework guiding behavior, even in the unknown. You can’t copy it; it must reflect your unique perspective.
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Your Policies Aren’t Your Culture (December 12, 2024) Policies guide behavior, but culture is the lived norms and values of your team. Policies reflect culture -- they don’t define it. Netflix’s parental leave shift didn’t change its culture of freedom and responsibility. It clarified how to live it.