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Adam Kalsey

This is the blog of Adam Kalsey. Unusual depth and complexity. Rich, full body with a hint of nutty earthiness.

Marketing

Carmel Coffee Marketing

5 Dec 2003

The owner of Caffe Cardinale, the Carmel coffee place I visited last July for the WiFi access, just found my blog entry on the subject. He emailed to thank me for the plug and told me he’s sending me a free pound of coffee and a logoed travel mug. And next time I’m in Carmel, he says, the WiFi’s free. That pretty much guaranteed him another mention on this site.

That’s smart marketing. Find happy satisfied customers who tell others about their experience and turn them into fans.

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