This is the blog of Adam Kalsey. Unusual depth and complexity. Rich, full body with a hint of nutty earthiness.

User Experience

The web isn't print

only their customer table doesn’t separate first and last names, and next year when someone has to merge the tables they can’t figure out how to split first and last names after the fact, and eventually your system starts addressing letters to "Mr. Jr."

Painless Data Models

Okay article, lousy formatting. A two column layout is a good way to create shorter line lengths and make things easier to read, and I’m sure the layout looks great on the designer’s 21-inch monitor, but here on my 15-inch laptop screen, the page doesn’t all fit on one screen. After reading one column to the bottom of the page, I have to scroll back to the top of the page to start the next column. Scrolling that way breaks the flow of the text.

Print designers, think of it this way. Imagine laying out a block of text in horizontal columns instead of vertical. The first column spans two pages, and the reader has to turn the page to finish it. The next column starts back on page one, forcing the reader to turn back to where they started in order to continue reading. Turning from page one to two as you read is a completely natural action. Turning from page two back to page one isn’t. It interrupts the reader as they read. It makes them think about what they are doing instead of what they are reading.

I’ve said it before. The web isn’t print. Learn to embrace the medium. Design print pieces in a way that uses the advantages and downplays the limitations of the printed page. Design Web sites to use features that are unique to the Web, not to showcase your print design skils.

Recently Written

Your OKR Cascade is Breaking Your Strategy
Aug 1: Most companies cascade OKRs down their org chart thinking it creates alignment. Instead, it fragments strategy and marginalizes supporting teams. Here's what works better than the waterfall approach.
Your Prioritization Problem Is a Strategy Problem
Jul 23: Most teams struggle with prioritization because they're trying to optimize for everything at once. The real problem isn't having too many options—it's not having a clear strategy to choose between them. Without strategy, every decision feels equally important. With strategy, most decisions become obvious.
Behind schedule
Jul 21: Your team is 6 weeks late and still missing features. The solution isn't working harder—it's accepting that your deadlines were fake all along. Ship what you have. Cut ruthlessly. Stop letting "one more day" turn into one more month.
VC’s Future Lies In Building Winners
Jun 21: AI and megafunds are about to kill the traditional venture model, forcing smaller VCs to stop hunting for hidden gems and start rolling up their sleeves to fix broken companies instead.
Should individual people have OKRs?
May 14: A good OKR describes and measures an outcome, but it can be challenging to create an outcome-focused OKR for an individual.
10 OKR traps and how to avoid them
May 8: I’ve helped lots of teams implement OKRs or fix a broken OKR process. Here are the 10 most common problems I see, and what to do instead.
AI is Smart, But Wisdom Requires Judgement
May 3: AI can process data at lightning speed, but wisdom comes from human judgment—picking the best imperfect option when facts alone don’t point the way.
Decoding Product Leadership Titles
Mar 18: Not all product leadership titles mean what they sound like. ‘Head of Product’ can mean anything from a senior PM to a true VP. Here’s how to tell the difference.

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