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Adam Kalsey

This is the blog of Adam Kalsey. Unusual depth and complexity. Rich, full body with a hint of nutty earthiness.

Marketing

Update your content

Freshness Warning
This blog post is over 22 years old. It's possible that the information you read below isn't current and the links no longer work.

16 Apr 2002

ClickZ’s Susan Solomon provides some tips for updating your content to keep your customers interested in "Tuning Out 'That 90’s Show'". Tips include removing corporate doublespeak, communicating your commitment to customer service, and removing your mission statement.

Recently Written

Building the Next Big Thing: A Framework for Your Second Product
Nov 19: You need a first product sooner than you think. Here's a framework for helping you identify a winner.
A Framework for Scaling product teams
Oct 9: The people, processes, and systems that make up a product organization change radically as you go through the stages of a company. This framework will guide that scaling.
My Networked Webcam Setup
Sep 25: A writeup of my network-powered conference call camera setup.
Roadmap Outcomes, not Features
Sep 4: Drive success by roadmapping the outcomes you'll create instead of the features you'll deliver.
Different roadmaps for different folks
Sep 2: The key to effective roadmapping? Different views for different needs.
Micromanaging and competence
Jul 2: Providing feedback or instruction can be seen as micromanagement unless you provide context.
My productivity operating system
Jun 24: A framework for super-charging productivity on the things that matter.
Great product managers own the outcomes
May 14: Being a product manager means never having to say, "that's not my job."

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