Business lessons from the Kitchen

I’ve become hooked on Ramsay’s Kitchen Nightmares, the BBC show where restaurateur Gordon Ramsay spends a week with a struggling restaurant, trying to turn it around. It’s a show full of business lessons, from finding a market, to pricing, to product presentation, to accounting.

I’m going to be pulling some of the quotes from the show and posting them here over the next few days. Today’s is...

Don’t put your ego before your customers.

Said to an award winning chef who’s fancy pretentious menu and sky high prices scared away customers.