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Adam Kalsey

This is the blog of Adam Kalsey. Unusual depth and complexity. Rich, full body with a hint of nutty earthiness.

Peets in the deep south

8 Oct 2005

And by deep south, I don’t mean Georgia. I mean much deeper south.

I was in Peets coffee today when a woman came to the counter to purchase five pounds of whole bean coffee to ship to her sister. In Antartica.

Her sister is a cook at a research station in Antartica and they love Peets coffee. Peets is missing out on a great marketing gimick. How many coffee places can claim that their coffee is prefered by 100% of the residents of Antartica?

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