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Adam Kalsey

This is the blog of Adam Kalsey. Unusual depth and complexity. Rich, full body with a hint of nutty earthiness.

Marketing Archives

Double Opt-In helps you April 2, 2014
A simple reason why double opt-in is a good thing for marketers.

Small screen branding October 5, 2006
How’s your branding look on small screens?

Hack-A-Day could use a clue December 19, 2005
Hack-A-Day is showing they don’t understand feed advertising at all.

Are Branded feed readers the answer? November 17, 2005
Brand Autopsy compares RSS subscriptions to Starbucks and says publishers need to provide the cup. What if there was no cup?

Pitching Bloggers November 2, 2005
Forget what you learned in your PR classes. Start acting like a human instead of a marketer, and the humans behind the blogs will respond.

Local Baseball spam June 17, 2005
Abusing ticket sales information leads to frustration.

Carmel Coffee Marketing December 5, 2003
The owner of a Carmel coffee company demonstrates a very effective marketing technique.

Bad marketer November 18, 2003
It’s not that hard to do email marketing right. Do it right and you’ll have loyal customers. Do it wrong and you’ll have irritated customers.

FSBO vs Realtors October 18, 2003
I recently sold my home. Even knowing what I do about real estate, I used a Realtor. And unless your job is real estate, I’d suggest that you do as well.

Off Target October 9, 2003
Siemens marketers need to learn plain English.

Refurb IBM on Ebay July 9, 2003
IBM is using Ebay as a sales channel to sell refurbished products.

Atomz responds June 20, 2003
In talking with Atomz, I’ve discovered why their free service exists. It isn’t a marketing blunder, but rather a generous decision to continue supporting legacy users after the companies business model changed.

Refreshing permission June 19, 2003
Buy.com understands a key principle of email marketing: permission goes stale. How they asked for my renewed permission is a lesson in good marketing.

Atomz stupidity June 18, 2003
Atomz is a great search engine, but their sales and marketing people need a reality check. When you outgrow their free service, your only paid option starts at $15,000.

Get more traffic for your blog June 14, 2003
Chris Pirillo has just posted a new ebook with 10 tips on building blog traffic. Included are bonus tips from Robert Scoble and me.

AvantGo gets it right April 23, 2003
AvantGo seeks to refresh stale email marketing permission and sets a gooed example for any company that wants to begin using their email database.

Getting the Gist of marketing February 6, 2003
If it’s the first time in a very long time that you’ve contacted your customer lists, do it right.

What's in it for me? January 31, 2003
Your customer’s personal information is valuable. Don’t expect them to give it to you for free.

RSS Ads in Movable Type December 24, 2002
Using the Regex plugin to insert intelligent advertising into an RSS feed.

Barnes & Noble's response November 6, 2002
Barnes & Noble’s response to my concerns regarding their email newsletter.

Pumpkin traffic October 30, 2002
Holiday content can be a tremendous driver of traffic to your Web site. I’m getting over a thousand visitors a day searching for the pumpkin carving links I posted a year ago.

Open letter to Barnes & Noble October 29, 2002
Barnes & Noble screwed up by sending a marketing email to people who told them they didn’t want to get email, made it difficult to change email preferences, and then ignored their mistake.

Opportunity lost September 3, 2002
Improve the customer experience of automated emails.

Update your content April 16, 2002
ClickZ’s Susan Solomon provides some tips for updating your content to keep your customers interested...

Subject Marketing February 13, 2002
ClickZ | The Science of Subject Lines: "Over the last few years, I’ve seen marketers...

What do you do? January 15, 2002
If you are out looking for a job (as I am), your friends and family...

The Gratuits November 14, 2001
A discussion on the Webloger’s User Group email list brought up the question of what...

Effective email October 4, 2001
An effective email is the one that gets results. Business email users should read Scott...

Link rot October 4, 2001
I was looking through my archives yesterday and I noticed a lot of dead links....