This is the blog of Adam Kalsey. Unusual depth and complexity. Rich, full body with a hint of nutty earthiness.
Small screen branding
How’s your branding look on small screens?
Hack-A-Day could use a clue
Hack-A-Day is showing they don’t understand feed advertising at all.
Are Branded feed readers the answer?
Brand Autopsy compares RSS subscriptions to Starbucks and says publishers need to provide the cup. What if there was no cup?
Forget what you learned in your PR classes. Start acting like a human instead of a marketer, and the humans behind the blogs will respond.
Local Baseball spam
Abusing ticket sales information leads to frustration.
I’ve joined the staff of MarketingWonk as the new moderator of I-Blog, an email discussion list focused on the use of weblogs in business and marketing.
Carmel Coffee Marketing
The owner of a Carmel coffee company demonstrates a very effective marketing technique.
It’s not that hard to do email marketing right. Do it right and you’ll have loyal customers. Do it wrong and you’ll have irritated customers.
FSBO vs Realtors
I recently sold my home. Even knowing what I do about real estate, I used a Realtor. And unless your job is real estate, I’d suggest that you do as well.
Siemens marketers need to learn plain English.
Refurb IBM on Ebay
IBM is using Ebay as a sales channel to sell refurbished products.
In talking with Atomz, I’ve discovered why their free service exists. It isn’t a marketing blunder, but rather a generous decision to continue supporting legacy users after the companies business model changed.
Buy.com understands a key principle of email marketing: permission goes stale. How they asked for my renewed permission is a lesson in good marketing.
Atomz is a great search engine, but their sales and marketing people need a reality check. When you outgrow their free service, your only paid option starts at $15,000.
Get more traffic for your blog
Chris Pirillo has just posted a new ebook with 10 tips on building blog traffic. Included are bonus tips from Robert Scoble and me.
AvantGo gets it right
AvantGo seeks to refresh stale email marketing permission and sets a gooed example for any company that wants to begin using their email database.
Getting the Gist of marketing
If it’s the first time in a very long time that you’ve contacted your customer lists, do it right.
What's in it for me?
Your customer’s personal information is valuable. Don’t expect them to give it to you for free.
RSS Ads in Movable Type
Using the Regex plugin to insert intelligent advertising into an RSS feed.
Barnes & Noble's response
Barnes & Noble’s response to my concerns regarding their email newsletter.
Holiday content can be a tremendous driver of traffic to your Web site. I’m getting over a thousand visitors a day searching for the pumpkin carving links I posted a year ago.
Open letter to Barnes & Noble
Barnes & Noble screwed up by sending a marketing email to people who told them they didn’t want to get email, made it difficult to change email preferences, and then ignored their mistake.
Improve the customer experience of automated emails.
Update your content
ClickZ’s Susan Solomon provides some tips for updating your content to keep your customers interested...
ClickZ | The Science of Subject Lines: "Over the last few years, I’ve seen marketers...
What do you do?
If you are out looking for a job (as I am), your friends and family...
A discussion on the Webloger’s User Group email list brought up the question of what...
An effective email is the one that gets results. Business email users should read Scott...
I was looking through my archives yesterday and I noticed a lot of dead links....