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Adam Kalsey

This is the blog of Adam Kalsey. Unusual depth and complexity. Rich, full body with a hint of nutty earthiness.

Security & Privacy

Niche spam

13 Feb 2006

Most spam is relatively general, blasting out a general-interest offer to the widest possible net. Sometimes I’ll see spam that’s targeted much smaller segment of the population, like small business owners. Today I got the most narrowly focused spam I’ve ever seen — talk radio repping services for book authors.

From Marsha Friedman, president of Event Management Services of Clearwater, Florida (event-management.com, but no link) comes this niche spam. How many people are possibly in the market for this? This seems like a really inefficient marketing method — a case where the damaged reputation that comes from spamming must outweigh the number of clients they’ll pull in.

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