Need someone to lead product management at your software company? I build high-craft software and the teams that build it. I'm looking for my next opportunity. Check out my resume and get in touch.

Adam Kalsey

This is the blog of Adam Kalsey. Unusual depth and complexity. Rich, full body with a hint of nutty earthiness.

Business & Strategy

Yahoo launches RSS advertising service

Freshness Warning
This blog post is over 19 years old. It's possible that the information you read below isn't current and the links no longer work.

16 Nov 2005

I received this email from Yahoo Publisher services early this morning…

Dear Publisher,

We’re pleased to announce another method for you to maximize your
revenue and bring value to your content properties: Advertising in
RSS feeds is now available through the Yahoo! Publisher Network.

This new product feature allows you to place Yahoo! Search Marketing
ads within your RSS feeds. The ads that appear may be relevant to a
specific article or post, or to your content in general.

For more information on Ads in RSS or to activate ads in your feeds,
please visit https://publisher.yahoo.com/portal/AboutRSS.php

Now that Yahoo and Google, the two largest self-serve online advertising companies are in the game, there will need to be some changes for pure plays like Pheedo, FeedBurner, and Feedster. More on that later.

Recently Written

Think Systems, not Symptoms
Dec 15: Piecemeal process creation frustrates teams and slows work. Stop patching problems and start solving systems. Adopting a systems thinking approach helps you design processes that are efficient, aligned with goals, and truly add value.
Your Policies Aren’t Your Culture
Dec 13: Policies guide behavior, but culture is the lived norms and values of your team. Policies reflect culture -- they don’t define it. Netflix’s parental leave shift didn’t change its culture of freedom and responsibility. It clarified how to live it.
Lighten Your Process Burden
Dec 7: Everyone hates oppressive processes, but somehow we keep managing to create them.
Product Add-Ons Are An Expansion Myth
Dec 1: Add-ons can enhance your product’s appeal but won’t drive significant market growth. To expand your customer base, focus on developing standalone products.
Protecting your Product Soul when the Same Product meets New People.
Nov 23: Expand into new markets while preserving your product’s core value. Discover how to adapt and grow without losing your product’s soul.
Building the Next Big Thing: A Framework for Your Second Product
Nov 19: You need a first product sooner than you think. Here's a framework for helping you identify a winner.
A Framework for Scaling product teams
Oct 9: The people, processes, and systems that make up a product organization change radically as you go through the stages of a company. This framework will guide that scaling.
My Networked Webcam Setup
Sep 25: A writeup of my network-powered conference call camera setup.

Older...

What I'm Reading