Daily Reading from July 05, 2009

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Links to what I’ve been reading recently.

  • How to Use Testimonials for Marketing — "Testimonials can be a very powerful marketing tool. Customers want to trust a company before doing business. Testimonials of positive experiences can help build that trust. Here’s a step by step process on how to use testimonials in marketing: 1. ..."
  • You are ALWAYS in Beta. — You’re always in beta. Always. If you think you aren’t, you’re already falling behind and bleeding relevance. What does being in Beta mean? It means being in perpetual test mode. It means constantly asking “how could I do this ...
  • Freemium and Freeconomics — "This week we saw the release of Chris Anderson’s book Free and reviews from the New Yorker (Malcolm Gladwell) and the Financial Times. I’d like to talk a bit about the firestorm that freeconomics (fed by Chris' book) has unleashed ..."

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  • California State Fair The California State Fair lets you buy tickets in advance from their Web site. That's good. But the site is a horror house of usability problems.
  • Best of Newly Digital There have been dozens of Newly Digital entries from all over the world. Here are some of the best.
  • How not to apply for a job Applying for a job isn't that hard, but it does take some minimal effort and common sense.
  • Newly Digital Newly Digital is an experimental writing project. I've asked 11 people to write about their early experiences with computing technology and post their essays on their weblogs. So go read, enjoy, and then contribute. This collection is open to you. Write up your own story, and then let the world know about it.
  • Lock-in is bad T-Mobile thinks they'll get new Hotspot customers with exclusive content and locked-in devices.
  • More of the best »

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Recently

Encouraging 1:1s from other managers in your organization (Jan 4)
If you’re managing other managers, encourage them to hold their own 1:1s. It’s such an important tool for managing and leading that everyone needs to be holding them.
One on One Meetings - a collection of posts about 1:1s (Jan 2)
A collection of all my writing on 1:1s
Are 1:1s confidential? (Jan 2)
Is the discussion that occurs in a 1:1 confidential, even if no agreed in the meeting to keep it so?
Skip-level 1:1s are your hidden superpower (Jan 1)
Holding 1:1s with peers and with people far below you on the reporting chain will open your eyes up to what’s really going on in your business.
Do you need a 1:1 if you’re regularly communicating with your team? (Dec 28)
You’re simply not having deep meaningful conversation about the process of work in hallway conversations or in your chat apps.
What agenda items should a manager bring to a 1:1? (Dec 23)
At least 80% of a 1:1 agenda should be driven by your report, but if you also to use this time to work on things with them, then you’ll have better meetings.
Handling “I don’t have anything to talk about” in your 1:1s (Dec 21)
When someone says they have nothing to discuss, they’re almost always thinking too narrowly.
What should you talk about in a 1:1? (Dec 19)
Who sets the agenda? What should you discuss, and what should you avoid discussing?

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