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Daily Reading from July 05, 2009

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This blog post is over 14 years old. It's possible that the information you read below isn't current and the links no longer work.

Links to what I’ve been reading recently.

  • How to Use Testimonials for Marketing — "Testimonials can be a very powerful marketing tool. Customers want to trust a company before doing business. Testimonials of positive experiences can help build that trust. Here’s a step by step process on how to use testimonials in marketing: 1. ..."
  • You are ALWAYS in Beta. — You’re always in beta. Always. If you think you aren’t, you’re already falling behind and bleeding relevance. What does being in Beta mean? It means being in perpetual test mode. It means constantly asking “how could I do this ...
  • Freemium and Freeconomics — "This week we saw the release of Chris Anderson’s book Free and reviews from the New Yorker (Malcolm Gladwell) and the Financial Times. I’d like to talk a bit about the firestorm that freeconomics (fed by Chris' book) has unleashed ..."

Recently Written

Too Big To Fail (Apr 9)
When a company piles resources on a new product idea, it doesn't have room to fail. That keeps it from succeeding.
Go small (Apr 4)
The strengths of a large organization are the opposite of what makes innovation work. Starting something new requires that you start with a small team.
Start with a Belief (Apr 1)
You can't use data to build products unless you start with a hypothesis.
Mastery doesn’t come from perfect planning (Dec 21)
In a ceramics class, one group focused on a single perfect dish, while another made many with no quality focus. The result? A lesson in the value of practice over perfection.
The Dark Side of Input Metrics (Nov 27)
Using input metrics in the wrong way can cause unexpected behaviors, stifled creativity, and micromanagement.
Reframe How You Think About Users of your Internal Platform (Nov 13)
Changing from "Customers" to "Partners" will give you a better perspective on internal product development.
Measuring Feature success (Oct 17)
You're building features to solve problems. If you don't know what success looks like, how did you decide on that feature at all?
How I use OKRs (Oct 13)
A description of how I use OKRs to guide a team, written so I can send to future teams.

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