Fast Company goes social

Freshness Warning
This article is over 6 years old. It's possible that the information you read below isn't current.

Fast Company has re-launched their site as a social media outlet. Comments, user blogs, and discussions, are all now center stage on Fast Company. They’re attempting to blend content and community.

Edward Sussman, the President of Fast Company’s parent says,

Can a business publication blend journalism and online community to create something better than either by itself? We think so. If done right. ... There are a lot of important reasons why amateurs should be powerfully enabled to participate in journalistic endeavors.

It’s not all about the amateurs, though.

The site is not an end to professional journalism. We’re still the website of one of the most influential business magazines in the world. Journalists will continue to produce thought-provoking, ground breaking stories.

And they’re not trying to replicate social networking.

We’re not chasing a fad. We’ve been in the business of online community for a decade. Opening up the site to deeply ingrain it with the voices of our millions of online and print readers has been a goal we’ve had since 2005.

It’s not a pure social network. You go to Facebook or MySpace and find the friends and co-workers you already know. The real world gets reproduced virtually. Maybe you meet a friend of a friend.

Instead, they’re giving readers the ability to form a community around business and Fast Company. Write a blog. Ask and answer questions. Recommend articles. They’re enabling active participation—no longer are the readers a passive audience.

Profiles track what you’re doing on the site, allowing others access to all the content you’ve created, what you’ve recommended, and helping them learn more about you.

The site runs Drupal, and as someone who manages several Drupal sites, I’m excited to see that they’re planning on contributing to the Drupal community.

Jeremiah Owyang
February 9, 2008 8:44 AM

Adam Thanks for pointing this out. I question if elevating the community just to be innovative is the best strategy, isn't the reason we like Fast Company because it's interesting ideas? I can get community ideas anywhere else on the web, a detailed analysis here: http://www.web-strategist.com/blog/2008/02/09/an-initial-analysis-of-the-fast-company-community/

Jim
March 24, 2008 5:58 PM

I think it is a good idea, my local newspaper recently added social network features using pluck, and it was the brightest move I've seen them make. It's about the only way for them to encourage more readership and interactivity, and gives them more page views and time spent on the site, which in turn should translate into advertisers supporting the declining medium more. Mini social networks are developing, without the need to compete with myspace, only to encourage more community and add tot he stickiness of good content. This is a good thing for everyone, and the end user feels more involved, and listened to.

Your comments:

Text only, no HTML. URLs will automatically be converted to links. Your email address is required, but it will not be displayed on the site.

Name:

Not your company or your SEO link. Comments without a real name will be deleted as spam.

Email: (not displayed)

If you don't feel comfortable giving me your real email address, don't expect me to feel comfortable publishing your comment.

Website (optional):

Follow me on Twitter

Best Of

Recently Read

Get More

Subscribe | Archives

6

Recently

Aereo: a parable (Jun 26)
Here's why people who understand both technology and copyright law think the Supreme Court's Aereo decision defies common sense.
The birth of cubicle hell (Apr 29)
Where do cubicles come from?
Double Opt-In helps you (Apr 2)
A simple reason why double opt-in is a good thing for marketers.
Make the most of opportunities (Mar 5)
Often, part of success is being in the right place at the right time. What will you do with the opportunity when it happens?
Email as a model for future mobile phone service (Feb 10)
What if your phone wasn't tied to your phone number?
MySQL inadequecies (Feb 9)
This guy seriously hates MySQL and helps you understand how to use it better.
invisible Fence (Mar 22)
The New York Times has a paywall now. Sorta. If you don't choose to ignore it.
Black status icon for Chrometa (Mar 17)
Replacing the status icon of Chrometa

Subscribe to this site's feed.

Elsewhere

Tropo
Voice and communications platforms, including Tropo and Phono. Work.
SacStarts
The Sacramento technology startup community.
Pinewood Freak
Pinewood Derby tips and tricks

Contact

Adam Kalsey

Mobile: 916.600.2497

Email: adam AT kalsey.com

AIM or Skype: akalsey

Resume

PGP Key

©1999-2014 Adam Kalsey.
Content management by Movable Type.