Yahoo launches RSS advertising service

16 Nov 2005

I received this email from Yahoo Publisher services early this morning…

Dear Publisher,

We’re pleased to announce another method for you to maximize your
revenue and bring value to your content properties: Advertising in
RSS feeds is now available through the Yahoo! Publisher Network.

This new product feature allows you to place Yahoo! Search Marketing
ads within your RSS feeds. The ads that appear may be relevant to a
specific article or post, or to your content in general.

For more information on Ads in RSS or to activate ads in your feeds,
please visit https://publisher.yahoo.com/portal/AboutRSS.php

Now that Yahoo and Google, the two largest self-serve online advertising companies are in the game, there will need to be some changes for pure plays like Pheedo, FeedBurner, and Feedster. More on that later.

Internet Marketing Consultant
April 26, 2006 10:46 PM

Yahoo! RSS news will be good approach for publishers to make money and for advertisers who want advertise new products and services on regular basis. It will surely helpful to increase the targeted traffic. RSS will be new the Marketing Matra in upcomming search engine marketing stretegies. Day by day, site owners now turn into facilate the RSS feeds on their sites that can be integrated with desktop as well as online RSS readers. If they may ready in paid RSS feeds publications like other paid marketing services, it would be more beneficial for them to aware their products and services. Particulary, company who is updating their products profiles get optimum advatnage.


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