Peets in the deep south

8 Oct 2005

And by deep south, I don’t mean Georgia. I mean much deeper south.

I was in Peets coffee today when a woman came to the counter to purchase five pounds of whole bean coffee to ship to her sister. In Antartica.

Her sister is a cook at a research station in Antartica and they love Peets coffee. Peets is missing out on a great marketing gimick. How many coffee places can claim that their coffee is prefered by 100% of the residents of Antartica?

Raena Armitage
October 9, 2005 5:52 PM

They’d have to sell to the Australians too, then.

NOT that I’m feeling LEFT OUT or anything, Peets. HINT.

Lijit Search

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