Time-based information

Freshness Warning
This article is over 7 years old. It's possible that the information you read below isn't current.

On Thanksgiving, the only reason someone would possibly visit your grocery store’s Web site is to find out what your holiday hours are. And yet most local grocery store Web sites I’ve looked at aren’t promoting their holiday hours at all. They have regular store hours listed for each store, but no holiday hours at all.

Grocery stores and other businesses find their holiday hours important enough to have signs made up and posted at all the entrances. Posting a virtual sign on their site with holiday hours makes a lot of sense.

A good practice for Web sites is to highlight time-sensitive information. The tasks users are trying to complete often change depending on the dates and times they are accessing your site. Help them by putting the information they need right at their fingertips.

Joost Schuur
November 25, 2004 4:34 PM

It’s not just grocery stores. I ran into the exact same problem a few hours ago, wondering if the local Barnes & Noble was open past noon.

I’m still wondering.

YoungHistorians
December 8, 2004 10:34 AM

I disagree. Arn’t there way too many Safeway’s to be able to keep track of all their hours? Arn’t most of them locally owned and operated?

David Locke
June 9, 2005 8:20 AM

Even stores that make up grocery chain don’t all have the same hours. A given location has a certain time-determined design that limits its throughput and inventory. The cores are invariant, but everything else changes from location to location and with micro-merchandizing tuning stores tend to diverge. They are also hiearchical. The bigger stores stay open all night. The neigborhood store closes at eleven.

Grocery stores might not be a good example, because they won’t necessarily extend their hours during the holidays, and for some holidays its buisness as usual except for sesonal stock and seasonal promos.

Safeway is a chain, but your relationship with Safeway will be with one to three stores. The rest of the stores will be exceptions, outliers, that you use when you do something different.

Chains tend to squeeze out independents, because independents don’t have any buying power and end up having higher prices. Chains are not usually locally owed.

Promotions are usually time limited. So if you use a landing page as the target of your Promo SEM, you need to mind your timeframes and at least say when promo ends. Once it ends you need to get your page out of the search engine database if that’s even possible, and tell anyone that linked to you, that the link has expired. And, then, you have to put up a redirect, if you intend to keep your relationship with that customer.


Your comments:

Text only, no HTML. URLs will automatically be converted to links. Your email address is required, but it will not be displayed on the site.

Name:

Not your company or your SEO link. Comments without a real name will be deleted as spam.

Email: (not displayed)

If you don't feel comfortable giving me your real email address, don't expect me to feel comfortable publishing your comment.

Website (optional):

Follow me on Twitter

Lijit Search

Best Of

  • Comment Spam Manifesto Spammers are hereby put on notice. Your comments are not welcome. If the purpose behind your comment is to advertise yourself, your Web site, or a product that you are affiliated with, that comment is spam and will not be tolerated. We will hit you where it hurts by attacking your source of income.
  • Best of Newly Digital There have been dozens of Newly Digital entries from all over the world. Here are some of the best.
  • Let it go Netscape 4 is six years old.
  • The importance of being good Starbucks is pulling CD burning stations from their stores. That says something interesting about their brand.
  • Google on the desktop Google picks up Picasa, giving them an important foothold on people's PCs.
  • More of the best »

Recently Read

Get More

Subscribe | Archives

7

Recently

invisible Fence (Mar 22)
The New York Times has a paywall now. Sorta. If you don't choose to ignore it.
Black status icon for Chrometa (Mar 17)
Replacing the status icon of Chrometa
Using Google Voice as your voicemail on AT&T (Oct 26)
How I set up my iPhone to use Google Voice as it's voicemail system.
Don Mattingly forced to make coaching change (Sep 17)
New LA Dodgers coach starts to wonder if he knows the rules of baseball at all.
In which Vonage pretends their prices haven't changed (Apr 12)
Translating what Vonage marketing says about their price increase into plain English.
Twitter app competition (Apr 12)
Life as a Twitter app developer is far from over.
Twitter app competition (Apr 12)
Life as a Twitter app developer is far from over.
The rest of the world is not like you (Apr 5)
Normal people are different. Keep that in mind when creating or marketing a product.

Subscribe to this site's feed.

Elsewhere

IMified
Build instant messaging applications. (My company)
SacStarts
The Sacramento technology startup community.
Pinewood Freak
Pinewood Derby tips and tricks

Contact

Adam Kalsey

Mobile: 916.600.2497

Email: adam AT kalsey.com

AIM or Skype: akalsey

Resume

PGP Key

©1999-2012 Adam Kalsey.
Content management by Movable Type.