Blogging
Why Small Businesses should blog
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3 Aug 2004
In Small businesses and blogging, Church of the Customer discusses blogging options for small businesses, gives some examples of small business blogs, and provides a half-dozen reasons why a small business owner should write a blog:
- They fan the flames of customer evangelism. They help humanize you and your organization.
- They can function as an instant-feedback machine about your company and its products and services (because of the comments and trackback functions).
- They compel you to Napsterize more of your knowledge, which attracts prospects thanks to the search engines which index your ongoing knowledge automatically. Attraction is easier than hunting.
- The facilitate the spread of buzz if you’re honest, authentic and write your blog yourself.
- They allow you to have more conversations with customers and prospects than you could ever do in person.
- They help position you as a knowledgeable expert in your industry.