Popcorn usability

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My kid’s ecommerce site is humming along nicely — almost $200 in orders in the first two days of business. Today when they got home from school, we sat down together and checked their orders. They also got their first lesson in usability.

The site has a shipping option for Will Call. The shipping method description said “pickup for local orders.” Someone from out of town placed an order selecting Will Call as their shipping method but didn’t live locally. When we talked to him, we found out that he assumed we lived near him and he’d be able to pick his popcorn up.

I explained the problem to my kids and they decided to change the description. They were able to determine what needed to be changed, but I had to help them with the actual solution. Since “local” was ambiguous, we changed the description to “pickup for Sacramento area orders.”

September 30, 2003 10:55 PM

They're adorable! If I lived in the U.S., I'd definitely order popcorn from them.

October 5, 2003 11:26 AM

this is a great idea. teach dem youts! can't wait 'til mine are old enough to hit up with some lessons. j.

Adam Kalsey
October 5, 2003 5:20 PM

Lorraine -- They'll ship worldwide. Although I'd probably have to help them fill out the customs paperwork.

Raymond Orsini
October 2, 2004 11:01 PM

I'm also an IT consultant designing a site for a friend's cub scout troup. While I was browsing for ideas I came across this one, and I just had to comment. I'd like to commend you on your outstanding display of parenting and going that extra step to help a worthwhile organization. Kudos to you!

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