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Making sense of metrics

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7 Nov 2002

Intranet Focus Blog - HITS and success metrics: "Web page stats for intranets can be very misleading. You can often get high page hits on pages that people have found in error as a result of poor information architecture. The hits need to be analysed in context, taking account of the paths through the site (i.e. was the page found by a search, hyperlink, or another navigation option). Often a page might be used very infrequently, but the low hit rate is not a measure of the value of that page, which might be an important policy document, for example."

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