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Designer Knowledge

Freshness Warning
This blog post is over 23 years old. It's possible that the information you read below isn't current and the links no longer work.

Recently on A List Apart there
has been some discussion
about the need for web designers to know HTML.

The general
consensus
was that, yes, designers need to know HTML because that
is the medium that they are working with. My initial reaction was pretty
much the same.

Then I got to thinking. (I hate it when that happens.) HTML really isn’t
the medium. The Web itself is the medium. This led me to the idea that
maybe a designer doesn’t need to know HTML. What they need to know is
the Web.

Knowing HTML isn’t enough. Designers need to know the capabilities and
limitations of the medium as a whole. By understanding the concepts behind
DHTML, Flash, image optimization, and database-driven sites, a designer
can be more effective by having a larger palette from which to draw.

Recently Written

Too Big To Fail (Apr 9)
When a company piles resources on a new product idea, it doesn't have room to fail. That keeps it from succeeding.
Go small (Apr 4)
The strengths of a large organization are the opposite of what makes innovation work. Starting something new requires that you start with a small team.
Start with a Belief (Apr 1)
You can't use data to build products unless you start with a hypothesis.
Mastery doesn’t come from perfect planning (Dec 21)
In a ceramics class, one group focused on a single perfect dish, while another made many with no quality focus. The result? A lesson in the value of practice over perfection.
The Dark Side of Input Metrics (Nov 27)
Using input metrics in the wrong way can cause unexpected behaviors, stifled creativity, and micromanagement.
Reframe How You Think About Users of your Internal Platform (Nov 13)
Changing from "Customers" to "Partners" will give you a better perspective on internal product development.
Measuring Feature success (Oct 17)
You're building features to solve problems. If you don't know what success looks like, how did you decide on that feature at all?
How I use OKRs (Oct 13)
A description of how I use OKRs to guide a team, written so I can send to future teams.

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