Pressure sales via Twitter

16 Oct 2009

Quick Twitter marketing tip.

Sending someone a direct message automatically after they follow you and including an ad in it is crass. Someone expressed an interest in you and decided to read more of what you have to say. You respond by immediately start trying to sell them.

If you’re standing around at a party and someone introduces themselves to you, do you immediately shove a coupon into their hands? That’s exactly what the sales pitch via auto-DM feels like. People that you do that to in real life will quickly walk away and make sure they avoid you. On Twitter it earns you a quick unfollow.


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