Off Target

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9 Oct 2003

You gotta love it when the natural language of marketers is accidentally presented to consumers. The Siemens Web site lists as a feature of one of their mobile phones (emphasis added), “Target group specific animations, animated group symbols & multi-media postcards.”

Now if only I knew which target group I belonged to.

Clayton Scott
October 10, 2003 10:51 AM

I’ve had some success with Kerio Personal Firewall http://www.kerio.com/kpf_home.html

Clayton Scott
October 10, 2003 10:53 AM

Oops, commented on the wrong article.

Chris Vance
October 10, 2003 3:32 PM

Gotta love it when a comment is “off target” in an article entitled “Off Target.” That almost makes it on-topic. Ah, irony.

Regarding the topic at hand… the “target group specific animations” could be innocuous, given that there’s also reference to the animated group symbols. The phrase still doesn’t make much sense to me (but I don’t own a cell phone… yet).

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