Managers and technical ability
In technical fields, the closer you are to the actual work being done, the closer your skills need to resemble those of the people doing the work. December 26, 2019 - 587 words,
Customers never even talk to the companies that don't fit their needs at all. If the only product ideas you're considering are those that meet the needs of your current customers, then you're only going to find new customers that look exactly like your current customers.