Dysfunctions of output-oriented software teams
Whatever you call it, the symptom is that you’re measuring your progress by how much you build and deliver instead of measuring success by the amount of customer value you create. September 17, 2019 - 478 words,
Customers never even talk to the companies that don't fit their needs at all. If the only product ideas you're considering are those that meet the needs of your current customers, then you're only going to find new customers that look exactly like your current customers.