Marketing Archives

Small screen branding
How’s your branding look on small screens?
October 5, 2006 - 328 words, 1 comment

Hack-A-Day could use a clue
Hack-A-Day is showing they don’t understand feed advertising at all.
December 19, 2005 - 48 words, 6 comments

Are Branded feed readers the answer?
Brand Autopsy compares RSS subscriptions to Starbucks and says publishers need to provide the cup. What if there was no cup?
November 17, 2005 - 388 words, 3 comments

Pitching Bloggers
Forget what you learned in your PR classes. Start acting like a human instead of a marketer, and the humans behind the blogs will respond.
November 2, 2005 - 914 words, 6 comments

Local Baseball spam
Abusing ticket sales information leads to frustration.
June 17, 2005 - 475 words, 4 comments

I-Blog
I’ve joined the staff of MarketingWonk as the new moderator of I-Blog, an email discussion list focused on the use of weblogs in business and marketing.
January 13, 2004 - 179 words, 1 comment

Carmel Coffee Marketing
The owner of a Carmel coffee company demonstrates a very effective marketing technique.
December 5, 2003 - 89 words, 6 comments

Bad marketer
It’s not that hard to do email marketing right. Do it right and you’ll have loyal customers. Do it wrong and you’ll have irritated customers.
November 18, 2003 - 506 words, 3 comments

FSBO vs Realtors
I recently sold my home. Even knowing what I do about real estate, I used a Realtor. And unless your job is real estate, I’d suggest that you do as well.
October 18, 2003 - 559 words, 64 comments

Off Target
Siemens marketers need to learn plain English.
October 9, 2003 - 52 words, 3 comments

Refurb IBM on Ebay
IBM is using Ebay as a sales channel to sell refurbished products.
July 9, 2003 - 203 words,

Atomz responds
In talking with Atomz, I’ve discovered why their free service exists. It isn’t a marketing blunder, but rather a generous decision to continue supporting legacy users after the companies business model changed.
June 20, 2003 - 864 words, 6 comments

Refreshing permission
Buy.com understands a key principle of email marketing: permission goes stale. How they asked for my renewed permission is a lesson in good marketing.
June 19, 2003 - 106 words, 3 comments

Atomz stupidity
Atomz is a great search engine, but their sales and marketing people need a reality check. When you outgrow their free service, your only paid option starts at $15,000.
June 18, 2003 - 376 words, 9 comments

Get more traffic for your blog
Chris Pirillo has just posted a new ebook with 10 tips on building blog traffic. Included are bonus tips from Robert Scoble and me.
June 14, 2003 - 31 words, 1 comment

AvantGo gets it right
AvantGo seeks to refresh stale email marketing permission and sets a gooed example for any company that wants to begin using their email database.
April 23, 2003 - 299 words, 1 comment

Getting the Gist of marketing
If it’s the first time in a very long time that you’ve contacted your customer lists, do it right.
February 6, 2003 - 311 words, 1 comment

What's in it for me?
Your customer’s personal information is valuable. Don’t expect them to give it to you for free.
January 31, 2003 - 198 words,

RSS Ads in Movable Type
Using the Regex plugin to insert intelligent advertising into an RSS feed.
December 24, 2002 - 261 words, 3 comments

Barnes & Noble's response
Barnes & Noble’s response to my concerns regarding their email newsletter.
November 6, 2002 - 261 words, 5 comments

Pumpkin traffic
Holiday content can be a tremendous driver of traffic to your Web site. I’m getting over a thousand visitors a day searching for the pumpkin carving links I posted a year ago.
October 30, 2002 - 58 words,

Open letter to Barnes & Noble
Barnes & Noble screwed up by sending a marketing email to people who told them they didn’t want to get email, made it difficult to change email preferences, and then ignored their mistake.
October 29, 2002 - 542 words, 20 comments

Opportunity lost
Improve the customer experience of automated emails.
September 3, 2002 - 638 words, 1 comment

Update your content
ClickZ’s Susan Solomon provides some tips for updating your content to keep your customers interested...
April 16, 2002 - 39 words,

Subject Marketing
ClickZ | The Science of Subject Lines: "Over the last few years, I’ve seen marketers...
February 13, 2002 - 36 words,

What do you do?
If you are out looking for a job (as I am), your friends and family...
January 15, 2002 - 155 words, 1 comment

The Gratuits
A discussion on the Webloger’s User Group email list brought up the question of what...
November 14, 2001 - 36 words,

Effective email
An effective email is the one that gets results. Business email users should read Scott...
October 4, 2001 - 72 words,

Link rot
I was looking through my archives yesterday and I noticed a lot of dead links....
October 4, 2001 - 260 words,

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