Evaluative and generative product development
Customers never even talk to the companies that don’t fit their needs at all. If the only product ideas you’re considering are those that meet the needs of your current customers, then you’re only going to find new customers that look exactly like your current customers.
Product Manager Career Ladder
What are the steps along the product management career path?
Building the Customer-Informed Product
Strong products aren’t composed of a list of features dictated by customers. They are guided by strong visions, and the execution of that vision is the primary focus of product development.
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