If you are a business interested in blogging, it helps to have a concise definition of what blogging is. Dana Blankenhorn sums it up nicely...
Blogs are instant publishing. You write, you cut-and-paste images, you cut-and-paste links, you customize everything through a WYSIWIG interface, and with one click you publish.There is no Webmaster. There is no gatekeeper (necessarily). There’s just you, your PC, your Internet connection, and a form.
Trying to explain a blog to a non-blogger (like your boss) is pointless. You need to stop trying to explain what makes a blog special and instead explain what makes a blog easy. Blogs are the push-button publishing that everyone hyped inthe early days of the web. Blogging software makes it easy for anyone to publish. That’s all a blog is. That’s all the magic. Sometimes something simple is the hardest to define.
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