Lock-in is badT-Mobile thinks they'll get new Hotspot customers with exclusive content and locked-in devices.
California State FairThe California State Fair lets you buy tickets in advance from their Web site. That's good. But the site is a horror house of usability problems.
The importance of being goodStarbucks is pulling CD burning stations from their stores. That says something interesting about their brand.
Simplified Form ErrorsOne of the most frustrating experiences on the Web is filling out forms. When mistakes are made, the user is often left guessing what they need to correct. We've taken an approach that shows the user in no uncertain terms what needs to be fixed.