How to make friends and influence music fans

My son’s been making videos for the last year or two and posting them to YouTube. Many of them have been music videos in which he records himself on Club Penguin doing things and “singing” one of his favorite songs. Like this one.

Some of his videos have been very popular, gaining thousands of views — not bad for a niche product.

Recently he’s started getting notices from YouTube that a copyright holder has asked them to pull the video down.

A twelve year old loves a song so much that he spends hours recording, editing, and uploading a video featuring the song and he’s slapped with a DMCA takedown notice.

What a way to treat your fans. Way to slap that free promotion in the face. Apparently some of these labels have all the customers they need, so let’s make sure to keep people from hearing and talking about a song.

They’re not all clueless, though.

Indeed.