Comments for NetAudioAds: bad idea

Excerpt: NetAudioAds says some shady things, doesn’t have an economically sound business model, and will drive your readers away. Read the whole article…

January 24, 2008 12:43 PM

yeah, baaad idea. The ad site is blah. I'll pass on this fantastic opportunity to get no return.

January 28, 2008 11:11 PM

I was just looking it up glad I googled it and ran across you!

Marcel Feenstra
January 30, 2008 1:02 AM

Thanks for the information! I just got spam from the "NetAudioAds Group" and was wondering what *that* was all about...

Tammy Elaine
February 2, 2008 1:47 PM

In case you aren't aware, your link is listed now on the PPP blog site. What exactly is a MLM troll? I represent one of these "low-traffic" sites who, due to budget shortcomings, are reduced to trying things like this to get traffic to my site or make enough off of it to keep it running. I am no big time business, just a disabled lady trying to get by. If it doesn't pay, I will just remove the script and move on with life...won't make my BD disappear or anything. It is hard when you have no cash for advertising and are trying to save the world! I get so tired of people dissing us because we haven't yet gotten 10,000 hits. I tell you what, make a donation and I will take the code off before or if the ads ever play! LOL! The Ultimate Fibromyalgia Resource Center

Adam Kalsey
February 2, 2008 2:11 PM

Tammy, There's no chance at all that Pay Per Play will bring traffic to your site. If you've been led to believe that, you've been lied to. There's no way at all that running any ad on your site will draw people to the site. Publishers pud ads on their sites to earn money, not to build more traffic. And if anything, the annoyance factor of hearing your site talk to the visitor every three minutes will drive people away. There's a simple reason that it's hard to find advertising for low-traffic sites. There's work involved for an advertiser in finding ad space, negotiating a price, managing the creative, monitoring the site, and monitoring the effectiveness of the ads. Large sites are actually easier to advertise on because they have published rates, creative specs, sales people to manage it all, and ad servers that can handle all the reporting. And there's less for the advertiser to do. By advertising on 5 big sites, they've reached the same amount of people as they could by advertising on 5000 small sites. That's why Adsense and other ad networks have worked. They group lots of smaller sites together and with one ad buy, one management interface, and advertiser can reach thousands of smaller sites. I'm afraid you're going to be disappointed by Pay Per Play. They claim to have been developing this for 2.5 years, but they missed their launch date yesterday. You're going to drive traffic away from your site, meaning you'll have less ad inventory to sell. And the company's previous track record isn't great. They defaulted on payments to their affiliates. I wasn't aware there was a PPP blog. There's not an official one I can find via Google.

February 2, 2008 2:47 PM

Yea, I have found that making money is always a bad idea. There has been nothing vague about the program. There is nothing slimy about the promotion. The reason that you were not informed about the company in your emails is that if you were sent a link without asking fot it, that can be called spam. If you had replied to an email asking for more info, you would then have recieved full details, from which you could have made an educated and rational decision about it. But instead, you just called it crap. It is best that people like you do not get involved anyway, because you would only make trouble at every given opportunity. I will think of you when I deposit my checks. The world is full of idiots, and it seems a lot of them own websites.

Stop being so shady PPP
February 2, 2008 5:51 PM

Thank you Adam. I can't believe all the people over on the PPP blog defending this crap! How stupid can people be? PPP did indeed miss their launch date and now sounds like a 9th grader scrambling to come up with a bunch of excuses for why he didn't turn in his final paper, and promising it will be turned in shortly, in a few days or weeks or....what a massive failure. They did nothing to prove the naysayers wrong. I'm only upset at them because they embarrassed me, as I told people on my blog to expect to hear ads on the 1st. When I say something, I like to keep my word. Had PPP simply told me FROM THE BEGINNING it was a slow rollout, none of that would have happened and no one would be upset. Oh and for those questioning my credibility, I'm a lawyer admitted to practice law in California. Not some guy in their basement. Unlike PPP.

February 2, 2008 6:18 PM

Thanks for your comments Adam. I an reminded of "if it's too good to be true ..." Seriously, I am under the impression that the ads play only for 5 seconds, no repeats. That surely would be annoying to visitors. Clearly not a smooth launch with NetAudio -- I wasn't aware of previous affiliate problems -- a red flag. This definitely seems to be a wait and see situation. I don't think anyone is losing out on anything right now ...

Adam Kalsey
February 3, 2008 10:45 AM

Leaving a link out of an email doesn't keep it from being spam, just as adding a link doesn't make it spam. If Tim actually bothered to read anything I wrote, he'd have noticed that I did have full details and analyzed them. It was from this analysis that I determined the program was a poor one. The invitations to join PPP follow a simple MLM formula. Makes sense because they're provided as part of the kit when you sign up. They make vague claims about this new way of making money without clicks and point out that it's completely free. They don't tell you what the ads are, how much they pay out, how they're targeted, or anything else an experienced publisher would want to know. They're trying to hook you into being excited about the idea before you get details. Here's a newsflash... other than the audio, nothing they're doing is terribly unique. * All ad networks are free. If an advertiser wants you to pay them, run away. * There are lots of forms of advertising that don't require a click. It's called CPM ads (cost per impression) and existed long before CPC. Advertisers turned to CPC ads because they'd prefer to only pay for an ad that does it's job. * Ad networks pay most of the ad spend to the publisher. Typically they pay at least 60%, but often as high as 80%. Doesn’t matter to me one bit if you try the program. I’ve founded and run two large ad networks (1 billion+ monthly impressions each) catering to national advertisers, so I know how this stuff works, so I thought I’d try and warn people who might not have the same amount of experience I have, so you’re going into it with both eyes open instead of being blinded by potential dollar signs. My qualifications are well-documented (my resume is linked at the bottom of the page) and my name is attached to everything I write. Tim and others arguing against me are doing so anonymously and attacking me personally instead of discussing the facts. What does that tell you?

February 5, 2008 9:54 AM

I have been a supporter and user of voice2page and netaudioads for quite some time now, actually before they came out with Play Per Play. I use the voice2page feature on my site because plain text pages are usually pretty boring and most people have a short attention span. Attention grabber graphics and video are becoming more and more popular and actually required to try and attract more visitors and hold them for any length of time. So the internet audio concept makes perfect sense …ok try this…go turn on your TV and try and watch it with the sound off…pretty boring right. You have to do something different to hold the visitors attention…why not make it more personable. The netaudioads is a great way to monetize your site and pretty ingenious if you ask me. They seem to have figured out a way to deliver information without competing with overpopulated sites and web page limitations. The big picture appears to be that voice2page is trying to take the internet to the next level of internet communication with endless application possibilities. The facts seemed to be…the search engine giants like it, the advertisers like it, so therefore it will probably become mainstream pretty soon. It does not make a whole lot of sense to try and find fault with the concept because it is probably going to be very successful regardless of the nit-pick negative comments. Anybody heard whether voice2page is going public anytime soon…I think this would be a good stock buy. If you have an opinion about what I have said about voice2page please forward your comments to their email box may be interested in what you think.

eng Tamer
February 6, 2008 4:39 AM

Thank you Adam

February 6, 2008 9:39 PM

you are correct Adam i found your blog after searching for independent confirmation of my own suspicions the whole enterprise reeks of it, nasty nasty

February 29, 2008 9:32 PM

It is February 29th and already funny things are popping up on their forum:

March 1, 2008 10:19 PM

I posted a rather long, but informative message several hours ago. But it has not shown up on the page. Is there a size limit to replies or are they edited or approved or disapproved based on content?

March 22, 2008 5:04 PM

On March 21 an admin on the forum posted this: "We have quite a few members who are at a substantial volume simply because they have faith and understand that the faith in the system is the only thing that causes the success of the system." So now it's about FAITH!!! LOL!

Mark Goldstein
March 11, 2009 1:45 PM

Adam, Anything more to add? It has been over a year? Mark

July 20, 2009 11:14 PM

Dude, you don't have to totally harsh all MLM people just because some of them are lame. Some bartenders are lame, but we don't go around labeling them all. There was a time when the media labeled bloggers pretty badly too, because they did things different than the standard way. You can attack the business model, or personally attack the people that contacted you, but attacking all MLM people as bottom feeders just seems un-called for.

Your comments:

Text only, no HTML. URLs will automatically be converted to links. Your email address is required, but it will not be displayed on the site.


Not your company or your SEO link. Comments without a real name will be deleted as spam.

Email: (not displayed)

If you don't feel comfortable giving me your real email address, don't expect me to feel comfortable publishing your comment.

Website (optional):

Follow me on Twitter

Best Of

  • The best of 2006 I wrote a lot of drivel in 2006. Here's the things that are less crappy than the rest.
  • Where do the RSS ad startups fit in? Yahoo's RSS advertising service could spell trouble for pure-play RSS advertising services unless they adapt their business model.
  • The importance of being good Starbucks is pulling CD burning stations from their stores. That says something interesting about their brand.
  • Rounded corners in CSS There lots of ways to create rounded corners with CSS, but they always require lots of complex HTML and CSS. This is simpler.
  • Lock-in is bad T-Mobile thinks they'll get new Hotspot customers with exclusive content and locked-in devices.
  • More of the best »

Recently Read

Get More

Subscribe | Archives


One on One meetings for managers: Frequency and Duration (Nov 28)
How long should your 1:1s be? How often should you run them?
One on One meetings for managers (Nov 26)
A one on one meeting is one of the top ways you can build your managerial leverage
How the Sales organization in a large company slows innovation (Nov 16)
If you have a new innovative product inside a large established company, it can be much harder to reach product market fit than it would be for the same product in a startup.
Networking as an entrepreneur (Oct 23)
Having a network is crazy important. Networking is not.
Stretching your team (Jun 11)
Stretching your team is one of the best ways to improve your output, your team's happiness, and your velocity. But they'll need coaching.
Physical camera shutter for Cisco Spark Board (Jul 6)
A 3d printable design for a camera shutter for a Cisco Spark Board
My Travel Coffee Setup (Jan 20)
What my travel coffee brewing setup looks like, and how you can build your own for under $100.
Turkey Legs (May 30)
Product naming gone awry.

Subscribe to this site's feed.


Voice and communications platforms, including Tropo and Phono. Work.
The Sacramento technology startup community.
Pinewood Freak
Pinewood Derby tips and tricks


Adam Kalsey

Mobile: 916.600.2497

Email: adam AT

AIM or Skype: akalsey



©1999-2018 Adam Kalsey.
Content management by Movable Type.