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Brilliant.

But that also means that everyone and their grandmother knows how to pick profitable markets, segment them, price goods and services, analyze competitors, understand industry economics, etc, etc.

Strategy itself, in a very real sense, is becoming a commodity.

When everyone can think strategically about everything, the locus of value creation shifts from out-thinking everyone to out-creating them. The prime mover of value creation becomes putting the ability to create (goods, services, processes - even strategies) at the heart and soul of the firm.

Ideas are a dime a dozen. Executing them is what’s valuable.

Jeremy
August 3, 2006 1:50 AM

Competition is too wide these days. There's not lack of innovative and creative people but what all is required by a firm is to meet the demands of the consumers. To mould their ideas and implement according to the need of the market is valuable and that's gonna bring goodwill and profit to the firm.

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